Strategic decision making – is it history?
In 1977, the historian Alfred Chandler of Harvard Business School published a seminal book on the history of strategic decision making at the highest levels of American firms, including General Motors, DuPont, Standard Oil and Sears Roebuck. Of these, GM and DuPont remain strong businesses. Standard was broken up as in illegal monopoly in early 20th century although its progeny, Exxon-Mobil and Chevron, continue to thrive. Sears struggles as do so many retailers in the face of the storm called Amazon. The book is called “The Visible Hand: The Managerial Revolution in American Business”. From the book comes a maxim that I believe still rings true. It is attributed to Alfred Sloane, one of GM’s founders. The maxim is, “Structure follows strategy”.