British Airways – can it ever be again the “world’s favourite airline”?

What’s gone wrong this weekend? How effectively has BA handled this scorching hot potato?

In a past life, someone told me Richard Branson once remarked in the early days of Virgin Atlantic, “We’re in the entertainment business, but at 35,000 feet”.  I can’t now find that remark attributed to Branson on any of the quotation web-sites. However, it came back to me over this weekend as I read and watched the news reports concerning the unending, torrid situation at British Airways.

What entertainment are they now in?  Farce, I suggest.

It is a long, long way since the glory days of Lord King and Colin Marshall when BA claimed to be the “world’s favourite airline” – watch the famous 1989 advert at https://www.youtube.com/watch?v=jxs106rp5RQ

What’s gone wrong this weekend?  How effectively has BA handled this scorching hot potato?

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