The Challenge of Changing and Developing Corporate Culture

The classic summary of ‘the way we do things around here’ is not always enough for us to challenge and change corporate culture.

Clients regularly talk about ‘…changing culture in the organisation’ as one of the key outcomes of a project. 

Behind this deceptively simple statement is a myriad of guides, surveys, benchmarks, information, books, and advice on the topic. Try an internet search and it’s likely that there will be some 50 million hits.  In particular, informed and experienced researchers, authors and writers such as Ed Schein, Gert Hofstede, Peter Woolliams and Fons Trompenaars offer various views on changing culture. So against this background there is little doubt that this is a significant topic. And therein lies the challenge…just where do we start?

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