The power of story

What are the key components of a good business story? How do you tell the story in a way that connects to your audience?

Stories, stories, stories

It’s almost a becoming a cliché that people need to tell stories at work. In the last five or so years it seems that everyone is asking for storytelling training in the hope that, somehow, it will make everything more interesting and no one need experience death by PowerPoint ever again. But what do we mean by storytelling and are people even asking for the same thing when they use that term?

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