Leadership Interview: Cynthia Li ‘My Coaching Journey’

We follow the fortunes of a senior leader in the shipping industry in China over a five year period as she learns and applies her coaching skills in progressively more senior job roles. She changes companies and ends up Head of Commercial for mainland China and Hong Kong.

I started working with the Top Team at Maersk Line East China Cluster (PRE) in Shanghai when I visited them in April 2011 to kick off the Coaching Master Class program. Cynthia Li was Customer Service General Manager and starting out on her coaching journey.

Here she reflects on that five year journey. In 2013 Cynthia was promoted and moved from Customer Service to sales as Key Client General Sales Manager. In 2016 Cynthia jumped ship (pun intended) and joined Swire Shipping in Shanghai as Head of Commercial for mainland China and Hong Kong. What has Cynthia learned from her broad experience as a senior leader in the shipping industry? What can we learn from her coaching journey?

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