Martin says every coach should believe in the potential of their coachees. I worked with him on the Coaching Master Class programme in Maersk Line PRN Qingdao North China in 2012 where he was head of HR. ‘Coaching for Potential’ is one of the workshops I run as part of this programme. Martin worked very hard at the time to create a culture of constructive feedback and coaching among his peers in the management team. In this article Martin draws on his professional experience to help us see why it is so important for a coach to believe in the potential of people.
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