Leadership Interview & Coaching Case Study 2: Samson Zhou, Sales Manager Shanghai

A success story about coaching for sales performance: rapidly adapting to a new business sector; managing internal stakeholders; influencing customer decision makers; collaborating with the customer service team; and driving more volume to meet and exceed sales targets.

Exactly one years ago today I published the article ‘Leadership Interview & Coaching Case Study: Samson Zhou, Sales Manager Shanghai’ in which sales manager Samson Zhou was coaching his direct report Tracy Zhi. Here is the latest interview with Samson by his manager Allen Tu about his coaching for sales performance success with another direct report – Eileen Sun.

Allen Tu is KCGFF Sales Team Leader for Maersk (China) Shipping Co. Allen attended my Coaching Master Class programme in Shanghai in 2011. Using my material he kicked off his ‘Buddy’ coaching programme in 2016 for his direct report sales managers. He regularly keeps me in touch with their progress. Allen gave Samson feedback how pleased he was to see Eileen’s business performance improvement in Quarter 4 2017, which he believes relates to Samson’s participation in the ‘Buddy’ programme. He asked Samson to share his recent coaching story as an inspiration for others. Samson is showing really professional attention to detail and thoughtfulness as a coach. And as you will see from the end of the interview below, the story has a very happy ending. Congratulations to both Samson and to Eileen.

 

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Leadership Interview & Coaching Case Study: Samson Zhou, Sales Manager Shanghai

A case study about coaching for sales performance: building a closer relationship with the customer decision maker to drive more volume and meet sales targets.

Back in October 2016 I published an article ‘Coaching is Blooming in Shanghai’ about General Manager Sales, Allen Tu and his team. Allen attended my Coaching Master Class programme in 2011. Much to my delight he kicked off a coaching programme for four of his sales managers in 2016 using my material. He promised to keep me in touch with their progress. Here is the first coaching interview and case study.

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