Author: Trevor Sherman

Trevor Sherman: Author, Blogger and Coach. What do I do? I develop leadership training material and personal learning modules. I am the owner and operator of this Blog. I coach senior executives for their development and role transition. I am based in Northamptonshire UK and operate globally - in person and through technology.

Coaching the Coach – Who, Why, When & What?

Are you a Leader of Leaders? If you have the responsibility for coaching leaders then you will appreciate that part of your role is coaching them to be better coaches. What are your coaching goals? When might you intervene? Why is this important? Who will you focus your discretionary coaching time on? Questions, questions, questions!


I was recently asked by one of our Blog Subscribers how I provide follow up coach-the-coach support to participants in my Coaching Master Class Program (CMC). He is aware of the CMC program but has not participated in it himself. Good question I thought. I know what I do, but I have never written it down for the benefit of others. So here we go. Let’s put that right and summarise coaching the coaches in two distinct phases: Phase 1 is immediately after the CMC training; Phase 2 is the ongoing workplace coach-the-coach support.

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Coaching for Performance #3 – REVIEWING

This is the third of three Posts on the subject of Performance Management and how the leader can drive for results with coaching. Post #3 – Reviewing Performance. The other two are Planning Performance and Supporting Performance.

What does reviewing performance involve a leader doing? What options does the leader have for the way they invest their time? How does the leader add value? What are typical coaching goals? What resource material does the leader need as a platform for the coaching? What tools does the leader need from the Coaches Toolkit? I start with an overview of coaching for reviewing performance. I then draw on the experience of two senior leaders I have worked with and observed in action.

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Coaching for Performance #2 – SUPPORTING

This is the second of three Posts on the subject of Performance Management and how the leader can drive for results with coaching. Post #2 – Supporting Performance. The other two are Planning Performance and Reviewing Performance.

What does supporting performance involve a leader doing? What options does the leader have for the way they invest their time? How does the leader add value? What are typical coaching goals? What resource material does the leader need as a platform for the coaching? What tools does the leader need from the Coaches Toolkit? I start with an overview of supporting for performance. I then draw on the experience of two senior leaders I have worked with and observed in action.

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Coaching for Performance #1 – PLANNING

This is the first of three Posts on the subject of Performance Management and how the leader can drive for business results with coaching. Post #1 – Planning Performance. The next two are Supporting Performance and Reviewing Performance.

What does planning performance involve a leader doing? What options does the leader have for the way they invest their time? How does the leader add value? What are typical coaching goals? What resource material does the leader need as a platform for the coaching? What tools does the leader need from the Coaches Toolkit? I start with an overview of planning performance. I then draw on the experience of two senior leaders I have worked with and observed in action.

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A Shark or a Fish

“Either you work hard for it, or you don’t work hard for it. Well, me and my brother, we work hard for our stuff. It don’t come easy. In life, you have to work. Either you want to be the shark of the ocean or the fish of the ocean…strength, no weakness!”

Do you want to be a Shark or a Fish? Check out the motivational wisdom of this nine year old on YouTube “Don’t Put Yourself Down, Motivate Yourself, Keep Yourself Up”. See his 45 second motivational YouTube Video that went viral on Facebook.

Leadership Interview: Caroline Wu ‘My Coaching Journey’

We follow the fortunes of a senior leader in China over a four year period as she learns and applies her coaching skills in three different and progressively more senior job roles and ends up Managing Director of a significant business unit with full P&L responsibility.

I first started working with the Top Team at Maersk Line East China Cluster (PRE) in Shanghai when I visited them in April 2011 to kick off the Coaching Master Class program. Caroline Wu was a member of the senior management team and starting out on her coaching journey.

I was very fortunate to be working with Caroline at that time. She translated my facilitator guide into Mandarin for the train-the-train roll out of the program. She also co-facilitated the program with me the following year for the North China Cluster (PRN) in Qingdao.

Here she reflects on that journey four years on. Caroline has been promoted twice in that period. I was lucky enough to capture her thoughts on her coaching journey at each stage. What has she learned along the way? What can we learn from her experiences?

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Leadership Interview: Hans Augusteijn ‘My Coaching Journey’

We follow the fortunes of a senior leader in Northern Europe over a three year period as he learns and applies his newly acquired coaching skills and ends up a senior director spreading the coaching gospel to his direct report leaders.

I first started working with the Top Team at Maersk Northern Europe Liner Operations Cluster (NEULOC) in Rotterdam when I visited them to kick off the Coaching Master Class program in December 2012. At that time Hans Augusteijn was a Senior General Manager, a member of the senior management team and starting out on his coaching journey. Here he reflects on that journey three years on. What has he learned along the way? What can we learn from his experiences?

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Leadership Interview: Morten Mortensen ‘Checking the Temperature of Employee Response to Change’

Successful leaders recognise they have a crucial role to play during organisational change.

The recognised wisdom about organisational change is that we do not change people – they choose to change for their own reasons. This means the unit of change in this process is ONE. It is not about one-way briefings or team sessions – it is about the individual. This means the ‘real’ dialogue about change is about ‘What’s in it for me’ (WIIFM) and takes place in private in short structured sessions between a colleague and his/her Leader. In 2013 I interviewed Morten Mortensen, APALOC Head of Contract Management for Maersk Singapore, about how he was coaching for change leadership and checking the temperature of employee response to change.

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Chilcot Report: Decision Making Lessons for Leaders

There are decision making lessons for leaders in the Chilcot Report into the 2003 Iraq war which has been published this week. I map these lessons back to key leadership competencies and look at Judgement, Execution & Influence.

Parliamentary copyright images are reproduced with the permission of Parliament.


This is the week that the long awaited Chiclot Report was published. Sir John Chilcot has presented his findings on the UK’s involvement in the 2003 Iraq War. The report covers UK government policy decisions made between 2001 and 2009. There are hard lessons to be learned from this report for politicians, their advisers and civil servants. I have taken a look at key findings and asked what leaders can learn from them.

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Preparing & Planning for Coaching – 2

Need some inspiration on preparing for a forthcoming coaching session. Coaching doesn’t just happen. Get more value out of your coaching by asking your Coachee to prepare ahead of the session. There is preparation that you, as the Coach, can do. This was covered in the blog post ‘Preparing & Planning for Coaching’ from May. This is about preparation you can ask your direct report coachee to do. I’ve prepared a list to inspire you. Now you add to the list with your comments and inspire others.


What are the factors you need to consider when preparing for running a coaching session or series of coaching sessions with a direct report? Unless it’s a coaching on demand session, coaching doesn’t just happen. This means there is preparation for both of you to do ahead of the coaching session. This article covers the preparation you can ask your Coachee to do. An earlier article – ‘Preparing & Planning for Coaching’ from May – covered your preparation as the Coach.

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